About Kadokowe
Merchandise should be more than gifts.
It should be stories in motion. Walking brand ambassadors. It should deliver ROI, impact and memories — not waste.
The problem we saw
For decades, companies spent heavily on promotional merchandise. Most of it ended up forgotten, wasted or irrelevant — because vendors offered the same generic products without understanding brand identity, production quality or campaign goals.
Kadokowe was born from the fusion of decades of sourcing and manufacturing expertise with creative energy and brand storytelling — not to be another vendor, but a strategic merchandising partner.
The people
- Portrait — Lanny Kwandy
Lanny Kwandy
Founder — sourcing, manufacturing, brand strategy
Thirty years handling international buyers and partnerships including Yonex, Lotto, Disney and Debenhams, with a New Balance USA partnership factory signed in 2024. Since 2004, twenty years as a Retail & Franchise Consultant, helping brands scale from one outlet to thousands — and co-founding partner of Chipmunks Playland & Café, New Zealand, growing from three outlets to more than eighty franchises worldwide as their exclusive buying house.
- Portrait — Icabel Suwandy
Icabel Suwandy
Digital marketing — content and engagement strategy
Creative training from age thirteen at the New York Film Academy, Hollywood Studio — storytelling, scriptwriting, photography and videography. Now leads Kadokowe's digital marketing division, crafting engagement strategies that help brands connect with their audiences.
Vision
To be our clients' most trusted strategic merchandising partner by setting new standards of creativity, efficiency and brand value.
Mission
We transform budgets into brand-powered stories by merging creativity, technology and storytelling.
Core values
- CreativityTurning ordinary ideas into extraordinary merchandise.
- Customer-Centric PartnershipStarting with client needs, we solve pain points with tailored solutions.
- ImpactEvery product is crafted to last — a walking brand ambassador, not a throwaway.
- AgilityFast, flexible and precise — from rush orders to large-scale campaigns.
- Professional ExcellenceOperating with the rigour of a branding consultant: structured, detailed, perfection-driven.