Ideas & Insights
How to think about merchandise.
Not company news. What we have learned about making merchandise earn its budget — the strategy behind the object.
Why Your Company Doesn't Need Another Tumbler
Gifting Strategy
Why Your Company Doesn't Need Another Tumbler
When a familiar merchandise category works — and when it is time to rethink the brief.
- Designing Merchandise for an EventIdeas & Trends
Designing Merchandise for an Event
Start with audience behaviour, not a catalogue.
- Local or Import?Behind the Making
Local or Import?
How timeline, customisation, quantity and budget decide where a product is made.
Latest thinking
- 500 vs 5,000 PiecesIdeas & Trends
500 vs 5,000 Pieces
How quantity changes product choice, customisation and production strategy.
- Packaging Can Change the Value of the GiftPackaging & Design
Packaging Can Change the Value of the Gift
Why presentation should be considered part of the product, not a wrapper around it.
- The Rp50,000 QuestionGifting Strategy
The Rp50,000 Question
How to maximise perceived value when merchandise budgets are limited.
Ideas worth sharing.
Gifting strategies, merchandise trends, inspiring projects and new discoveries — from Kadokowe to your inbox.