Mitsui Sumitomo Insurance — Insurance
A Pen that Closed Deals
- Client
- Mitsui Sumitomo Insurance
- Industry
- Insurance
- Scope
- Ideation, design, production
The Brief — A Pen that Closed Deals
01
The Brief
As Mitsui shifted to digital policies requiring e-signatures, their existing giveaways no longer matched the company's transformation.
Our Thinking — A Pen that Closed Deals
02
Our Thinking
The merchandise had to do the same job as the policy change: make digital signing feel natural. A stylus tip is a small addition that puts the brand in the hand at the exact moment the customer signs.
What We Created — A Pen that Closed Deals
03
What We Created
Premium pens with stylus tips — practical for both writing and digital signing.
The Impact — A Pen that Closed Deals
04
The Impact
Every giveaway supported Mitsui's brand positioning. Instead of clutter, their merchandise became part of the customer journey.