Pakuwon Mall — Retail & Property
Building a Retail Experience from Scratch
- Client
- Pakuwon Mall
- Industry
- Retail & Property
- Scope
- Ideation, design, production
The Brief — Building a Retail Experience from Scratch
01
The Brief
Pakuwon Mall's 11-day padel tournament wanted an exclusive merchandise retail booth, but had no retail experience and no clear plan. Timeline: three weeks.
The Challenge — Building a Retail Experience from Scratch
02
The Challenge
Three weeks is not long enough to design a product line, produce it, and build a retail presence around it — unless all three run in parallel.
What We Created — Building a Retail Experience from Scratch
03
What We Created
We took full ownership: limited-edition patterns, ten product lines, unique packaging, and PR boxes and brochures.
Making It Happen — Building a Retail Experience from Scratch
04
Making It Happen
Ten lines produced concurrently across in-house customisation and local partners, so no single bottleneck could sink the timeline.
The Impact — Building a Retail Experience from Scratch
05
The Impact
The merchandise sold with strong margins and elevated the tournament experience. Kadokowe didn't just provide products — we built a retail brand presence.