Honda — Automotive
From Generic Pen to Brand Story
- Client
- Honda
- Industry
- Automotive
- Scope
- Ideation, design, production
The Brief
Honda needed giveaway pens for an upcoming event. Their past experience with local vendors had left them with generic, overpriced products and uninspired packaging.
Our Thinking
A pen is only forgettable if you treat it as a pen. Tied to the 2025 mascot and the car launch, it becomes a piece of the campaign rather than a branded object handed out at a desk.
What We Created
A multifunctional 3-in-1 pen, laser-engraved in-house for speed and cost saving, paired with packaging featuring Honda's 2025 mascot and car launch.
Making It Happen
Laser engraving in-house removed a supplier step and the queue that comes with it, which is what kept the project under budget.
The Impact
Honda spent less than their original budget, received merchandise aligned with their campaign, and left event visitors with a memorable keepsake instead of a throwaway item.