Anniversary pattern applied across a gift set
Concept Collection
Anniversary Gifting
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A collection of merchandise concepts developed around a brand milestone.
The opportunity
A company reaching a milestone year wants something staff and long-standing clients will keep. The budget is mid-range, the audience is mixed, and the anniversary logo is the only fixed element.
Creative direction
We treated the anniversary mark as a pattern rather than a badge. Applied at scale across a small family of objects, it reads as a considered set instead of a logo stamped on unrelated items — and lets one artwork carry the whole collection.
- Pattern development sheets
- Packaging concept with milestone mark